MUCEM Open Day for the Amazighes Exhibition

📍Open Day, MUCEM Marseille

▪️  iDzia Installation: Sound and Lighting

The Mucem, the Museum of European and Mediterranean Civilizations in Marseille, inaugurated its new exhibition "Amazighes – Cycles, Adornments, Motifs" on April 30, 2025. This exhibition highlights the cultural, spiritual, and artistic richness of Amazigh peoples through more than 150 works and objects drawn from museum collections, contemporary artists’ studios, and rare heritage pieces spanning from the 19th century to today. By exploring themes such as life cycles, symbolic adornments, rituals, protective symbols, and nature-inspired motifs, the exhibition offers an in-depth look at how the Amazigh express their relationship with the world through ornamentation, gesture, and transmission. This major project was conceived by the Mucem in collaboration with the Fondation Jardin Majorelle, with curatorship by architect and anthropologist Salima Naji and Mucem curator Alexis Sornin. To celebrate the launch, the Mucem held an open house event on April 30 starting at 4 p.m., inviting the public to enjoy free, early access to the exhibition. Visitors were able to explore the unique atmosphere of this ambitious artistic and ethnographic presentation, experiencing firsthand the depth and diversity of Amazigh heritage. To extend this moment of cultural discovery, the Mucem organized a special sunset concert on the J4 esplanade featuring Moroccan singer Oum. Known for her captivating voice and her ability to blend traditional Maghreb sounds with jazz, soul, and electronic music, Oum embodies a modernity deeply rooted in Amazigh heritage. The free concert, open to all, provided an unforgettable experience, where music, golden evening light, and shared emotion came together in a striking Mediterranean setting. To ensure exceptional technical quality for the event, the Mucem enlisted iDzia, experts in audiovisual and scenographic installations. The iDzia team handled the full setup and operation of the sound and lighting systems, tailoring a high-fidelity audio configuration to the venue’s layout and designing subtle, scenographic lighting that enhanced the stage and surroundings while preserving the intimacy of the performance. This collaboration contributed to creating a memorable evening in which technical expertise fully supported the artistic and cultural magic of the occasion. Through its involvement, iDzia once again demonstrated its commitment to enabling meaningful artistic experiences and bringing creative visions to life with precision and care.