Fragonard's Dinner at the Ancient Amphitheater in Arles

📍Ancient Amphitheatre, Arles

▪️ iDzia installation: light

To conclude the inauguration week of the brand-new Fragonard Museum of Fashion and Costume in Arles, Maison Fragonard invited its guests to a dinner celebrating elegance and creativity. Held at the heart of the Roman amphitheatre, directly on the arena floor, this grand banquet offered a breathtaking setting that blended history, heritage, and contemporary imagination. The space, already stunning by its nature, was elevated by the delicate floral compositions of @fleurs_d_arles, which added a poetic botanical presence within the ancient stone architecture. The dinner, conceived by philosopher and epicurean Fabien Vallos, guided guests through a rare sensory experience where culinary art and philosophical thought intertwined. Each dish was crafted as a narrative, an ephemeral artwork that delighted both the palate and the mind. This moment of conviviality brought together an eclectic mix of artists, fashion designers, historians, cultural figures, and Arlesian friends in an atmosphere that was both intimate and spectacular. For this exceptional evening, iDzia had the honor of contributing to the scenography by installing a gobo that projected the Fragonard logo onto the ancient stones of the amphitheatre. This luminous gesture, subtle yet impactful, highlighted the graphic elegance of the brand while entering into visual dialogue with the monument’s timeless texture and symbolic resonance. But what exactly is a gobo? Originating from the world of theatre and stage lighting, a gobo is a metal, glass, or plastic stencil placed inside a projector’s beam to shape light into a specific image, pattern, or logo that appears on a surface. Widely used in live performance, events, and contemporary scenography, a gobo creates ambiance, marks a space visually, and reinforces brand identity in a given environment. In this case, the iDzia gobo visually inscribed Fragonard’s presence into the majestic setting of the amphitheatre, bridging heritage with innovation through light. The Fragonard Museum of Fashion and Costume, housed in the refined Hôtel Bouchaud de Bussy, is envisioned as a vibrant cultural space within Arles, showcasing textile collections, artisanal craftsmanship, and fashion history with a modern sensibility. Through this unforgettable opening evening, Fragonard has firmly rooted itself in the cultural landscape of Arles while celebrating beauty, savoir-faire, and the art of living in all its forms.

#Light